YOGA AFRICA Insights Baseline Report…..


Inspired by the intriguing results published in a 2016 research study on the various aspects of the yoga industry in the United States, the Black Swan Society – a wellness agency that recognizes, creates, advances and champions revolutionary wellness practices and ultimate well-being in Africa, sought to gain this kind of insight on the size and economic value of this rapidly growing market in Africa.

In 2019, they in partnership with African Response, an independently owned insights company, initiated the pioneering investigation in South Africa as a starting point. Falling under the title, YOGAFRICA Insights Baseline Report, the report sought to explore various aspects of the yoga market and its unique nature. It spoke to the size and value of the industry, whilst also providing a breakdown of the practitioner profiles.

The results of the baseline report are both surprising and exciting. They discovered that the market is much larger than had originally anticipated. Thus,the potential for growth is clear.

The second phase of their research intends to go a level deeper by sharing an online survey focused towards Yoga Teachers and Business Owners to gain a deeper view of their perspective.

Should you wish to view the report or contribute to the online survey please go to  (


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